As we look ahead to 2025, we're thrilled to share some exciting updates from Wellington. Our commitment to creating beautiful, functional designs for children's wardrobes has never been stronger, and we're constantly evolving to better serve you. Here's a look at what's new:
A New Logo That Feels Like Us
Our logo is getting a refresh! The original design was created before Wellington Design Co. was a children's brand, and while we loved it, it no longer represented who we are or what we do. The new logo better captures the essence of our mission, with a design that's playful, inviting, and most importantly, clearly for children. It also flows more seamlessly with the other logos in our brand family, creating a more cohesive look across all our products.
Sizing Updates for Case & Crew and Landrie Lou
Your feedback matters! After hearing from many of you about the sizing our Case & Crew and Landrie Lou collections, we've made some key adjustments for 2025:
Case & Crew: Many of you mentioned that this brand ran small, so we've moved everything up one size to accommodate closer true to size fit.
Landrie Lou: We received feedback that this brand ran too large. While we designed it to run generous, we found it to be running a little too generous. For 2025, we've moved everything down by one size to better align with our original goal.
Stock & Size Availability Updates
We've also made some adjustments to our size availability for ready-to-ship releases based on buying trends and feedback from you. Here's what you can expect:
READY TO SHIP
Infant Pieces (Boys & Girls): 0/3 Months to 18/24 Months.
Boys' Pieces: 2T-7/8 for ready-to-ship.
Girls' Pieces: 2T-14 for ready-to-ship.
Girl Tulle Dresses: 2T-7/8, reflecting the "younger" feel of this collection.
Juvenile Prints: For prints that feel more youthful, we may stop at 5/6 to keep the style age-appropriate.
PRE-ORDRES
Infant Pieces (Boys & Girls): 0/3-3T
Boy/Girl Pieces: 0/3-14/16
New Permanent Location at Dallas Market Center
Big news for our wholesale customers and those attending the Dallas Market! For 2025, we've made our location at the front of the KidsWorld Studio permanent. You'll find us at this prime location for all major Apparel and Home & Gift Markets, making it even easier for you to shop our latest collections, meet with our team, and see what's new.
We're so excited for what's to come in 2025! With these updates, we're committed to delivering even more of the high-quality, stylish, and functional pieces you love. As always, thank you for being part of the Wellington Design Co. family.
Stay tuned for more exciting updates and new releases!